Well, first, kudos to your friend for having the courage to step out, take a risk, and start their own business. There is so much an individual can learn from that situation, not to mention the empowerment one can feel. Hopefully he or she can pull some value from the response here.
So let’s get down to business. As you probably know, AmeriPour operates in the Restaurant and Bar Industry, so we bring a unique perspective on this question. And, speaking of your question, you asked for the “best” way to increase profits. Obviously, there are many things that a pub could do that are ‘area specific’, such as running specials geared at local events or creating a specialty that your bar can offer the public that no other pub or bar can do. But since you asked for the best, let’s get to it.
A rhetorical question to consider: When you go to the market to buy a pound of coffee, do you expect to get 1.2 pounds?
The best way for a bar or pub to increase profits is to be laser-focused on portion control. They have to know that when a customer orders 2 ounces of whiskey, the bartender isn’t pouring 2.1 ounces. Successful bar owners and managers understand that portion control is essential to operating a profitable establishment.
In other words, your friend needs measured liquor pourers.
You can find them here: www.ameripour.com
If your friend chooses to go with another company, make sure they do their research. There are several ‘cheap’ versions of our patented liquor pourers on the market. These imitations use low-grade plastic, take shortcuts on quality, and use glue that can dissolve in alcohol; which could be catastrophic for your friend.
AmeriPour measured liquor pourers are made 100% in the USA using only the best virgin plastic. They are assembled with a patented locking system (no glue) by a trained staff of professionals.
We could give you story after story about how these inexpensive items have saved bar owners tens of thousands of dollars and increased profits by up to 30%. But instead, let me give you a specific example:
John owns ABC Bar and Grill. He has been struggling with profitability and desperately needs help. John gets introduced to AmeriPour by a friend and implements measured liquor pourers into his bar. Suddenly, John starts to see his inventory lasting longer. Instead of going through 6 bottles of his high-end whiskey for the week, he doesn’t even open a 5th. The best part: his overall revenue is EXACTLY the same!
Imagine what that can do to a bar in trouble. If, instead of going through bottle after bottle of expensive inventory (because his bartenders are overpouring), he only spends 75% of that and still makes the same amount of money. Expenses go down, revenue stays the same, profit goes up.
Here at AmeriPour, our customers see an average of 2-4 more drinks per bottle when they start using our measured liquor pourers. Think about that and imagine what that could do to your friend’s profits. In fact, why don’t you share this link as well as the previous one:
That link will give them a rough estimate of what they could potentially save in a specific time period. The numbers can get INSANE! We’ve seen it happen. It all boils down to paying attention to your inventory. Because in the bar industry, the inventory can get very expensive.
I hope this answer helps your friend. It’s no secret that bars need to control their inventory. But it amazes me how many establishments do not use measured liquor pourers. I guess I always assumed it was the customer that was supposed to get wasted, not the money.
Cheers,
AmeriPour
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